Our mission is to provide our customers and clients with unsurpassed services, cutting edge technology and knowledge of this great sport of fishing. Together we will strive to make every interaction with our customers an enjoyable and long-lasting relationship.We are not here to sell tackle or information rather we are here to expand this industries foot print on people from all walks of life regardless of age, gender or background.We are here to teach fishing not to sell fishing products.We treat every meeting, trip, outing or situation as an opportunity to spread our passion of fishing.
We as fishermen have a duty to preserve this industry, to protect this sport and to conserve our natural resources that have allowed us endless hours of enjoyment catching our favorite species.We also have an obligation to the youth of this nation to teach them the joys of the outdoors and what wonder opportunities it offers.Please join us in our quest to continue the fishing traditions we have grown to love.
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Fishing is not a goal or a hobby for us... IT IS A WAY OF LIFE!